Brad Ledford enters his fifth season at Illinois State. With the Redbirds, Ledford spearheads the ISU marketing effort by developing and implementing the marketing plan, overseeing the sales and sponsorship opportunities and managing components of game-day atmosphere at Redbird Athletics events. Efforts of the athletics marketing department over recent years have assisted in increasing student attendance and involvement; increasing average attendances and setting individual game attendance highs for several sports; improving game atmosphere, presentation and video-board production; and expanding sales inventory. Prior to joining the ISU staff, Ledford worked two years as the marketing and promotions coordinator at Eastern Kentucky. Before becoming the coordinator, he also worked as an intern in the Colonels marketing office, as well as with the Nashville Sounds professional baseball team. Ledford earned both a bachelor's and master's degree in sports management from Eastern Kentucky. He resides in Normal, Ill. |
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